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Wrong Creative partnered with LEGO and Conde Nast to craft an innovative Alexa Skill, transporting adults into meditative LEGO worlds through cinematic soundscapes. This experiential campaign merged the tactile joy of LEGO building with rich audio environments, offering a screen-free escape during the height of the pandemic.

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https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/964243867%3Fsecret_token%3Ds-mxpkG2zr1gA&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe><div

Challenge

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Stuck at home and drained from screen time, the events of 2020 created a demand for safe meditative outlets. Many found solace and took a break from the world by building with LEGOs. LEGO wanted to enhance this experience and find an innovative way to engage fans to deepen brand loyalty.

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Solution

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Conde Nast and LEGO partnered with Wrong Creative to build an immersive branded Alexa Skill that transports the user in space and time. Wrong crafted 4 20-minute cinema-quality soundscapes based on actual LEGO sets. We had a team of specialized creative directors, script writers, sound researchers and historians, engineers, foley artists, and voiceover artists working on each soundscape.

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Millennium Falcon.

You’re in a galaxy far far away aboard the Millennium Falcon exploring new planets, battling TIE fighters, and traveling in hyperdrive with your comrades Chewie, R2-D2 and BB8.

https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/964217164%3Fsecret_token%3Ds-UsY1nUNOFmi&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe><div

Empire State Building.

You’re at the corner of 34th and 5th Avenue in New York City as one of the most iconic structures in the city’s skyline is erected. You start at street level, listening to the Manhattan hustle of people and taxis but you slowly move up as each new floor is added. Listen to the hot steel beams being laid and the workers having iconic chatter fitting for 1930.

https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/964217188%3Fsecret_token%3Ds-liXVke2tZMh&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe><div

Dream Garage.

You’re inside the garage of every gear heads’ dream, complete with a Harley, 1970s Charger, Porsche 911 GT, and Volkswagen Beatle. You listen to the purring engines of the exclusive vehicles in the shop, the torquing of wrenches, air jacks, buffers, and the banter of the garage.

https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/964217173%3Fsecret_token%3Ds-VOZc525w6kY&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe><div

Taj Mahal

You’re drifting down the Yamuna River in 1632 to the construction of one of the World’s greatest wonders-the Taj Mahal. You hear the sounds of workers speaking Hindi, elephants carrying materials from far away lands, and the delicate chiseling of marble that took place over 20 years.

https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/964217158%3Fsecret_token%3Ds-riqqpZrYGCD&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true"></iframe><div